Ever wonder who the brains behind all those famous logos are? PopCultureLogos.com
has been researching the history behind some of the world's most sucessful companies and brands.

Logo designs and iconic symbols are used to brand all types of products, everything from music groups,
fastfood chains to laundry detergant. A solid logo design gives a strong first impression to
the public about the product they trust enough to buy.

For more than 100 years logos have helped companies generate millions for brands such as
Mc Donalds, Tide, Pepsi, and CNN.

Some interesting thoughts come to mind when I'm enjoying a BigMac at my local McDonald's. How important is the color scheme of the Golden Arches to me or you? Will the shapes of the Carl's JR Happy Star chicken nuggets really ensure a sale? Isn't taste enough? Did you know that some brands even hire psychiatrists to get inside your head and report back the info that is gathered so that they know how to better sell to you?

Each year huge companies spend millions of dollars on their respective advertising campains, all designed to appeal to the consumer. YOU!
SAUL BASS (1920-1996) was a renowned graphic designer of the 20th century.
His corporate logo designing included very successful brand identities like
Bell Telephone System Communications.
(Scource: Logoblog.org)
Walter Landor    

Chermayeff & Geismar    

Ajax Garcia    

Gerard Huerta    

Carolyn Davidson    

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